Dove is stepping into the world of Bridgerton with a new collaboration that blends Regency-era glamour with a modern message of confidence and authenticity. Ahead of the highly anticipated season 4, the beauty brand has partnered with Netflix and Shondaland to debut the “Let Them Talk” campaign, encouraging people everywhere to let real beauty take center stage.
Inspired by the show’s culture of whispered gossip and societal expectations, “Let Them Talk” flips the narrative. Instead of worrying about what others say, Dove urges people to embrace their individuality and show up as their true selves. In the world of Bridgerton and in real life, opinions can be loud, but the campaign reminds audiences that confidence speaks louder.
At the heart of the initiative is a short film featuring five content creators who celebrate authenticity both online and offline. Their stories highlight how beauty isn’t about perfection, but about personality, presence, and self-expression. The campaign is amplified globally through influencers who carry the message across social platforms and communities.
The collaboration also made a splash at the Bridgerton season 4 global premiere in Paris, where fans and talent leaned into the campaign’s theme of confidence and individuality. Adding to the excitement, Dove is releasing a limited-edition Dove x Bridgerton collection, available exclusively at Target, bringing a touch of the ton to everyday self-care. The collection, priced from $8 to $9, consists of Dove Beauty Bars and antiperspirants, as well as, body washes, scrubs, and mists in four scents. There are also hand washes included in the collection.
“Let Them Talk is a call to action across generations to show up as you are, take up space, and let them talk,” said Marcela Melero, chief growth officer of Dove Personal Care North America.
By merging Bridgerton’s elegance with Dove’s long-standing commitment to real beauty, the campaign creates a timely cultural moment — one where self-confidence, representation, and style are always in season.
