Unilever is teaming up with U.S. Soccer legend Clint Dempsey as excitement builds for FIFA World Cup 26, combining sport, confidence, and everyday freshness.

The partnership highlights Unilever’s Dove Men+Care, Degree, and AXE brands, tapping into Dempsey’s on- and off-field credibility as a World Cup icon and father of five, who understands the power of confidence in daily life.

“When you feel fresh, you play better – simple as that,” said Clint Dempsey, U.S. Soccer Hall of Famer, in a release. “That rush of confidence sticks with you long after the whistle blows; it’s what helps me show up, every day. That’s why I’m excited to partner with Unilever, to help fans experience that same confidence in their own everyday routines.” 

As part of Unilever’s ongoing global sponsorship with FIFA, the collaboration brings fans closer to the tournament through limited-edition FIFA World Cup 26 gift packs (linked above) available at major retailers. Purchases give fans the chance to win World Cup tickets and other premium prizes, from watch parties to home entertainment and gaming experiences.

With more fan-focused activations planned through 2026, Unilever aims to help consumers feel fresh, confident, and connected—both during the world’s biggest soccer event and beyond.