SNIPES is shaking up the holiday season with “Wrapped in Heat,” a bold new campaign starring Marlon Wayans as “The Architect of Heat.”
Blending comedy, style, and surreal storytelling, the campaign turns everyday kindness into a portal that launches viewers into a fantastical holiday adventure—complete with shape-shifting subway ‘fits, puffer-filled dreamworlds, and sneaker-soaked escapism.
Wayans is joined by TikTok star Jay Guapo and model/stylist Gio Ramos, bringing together legacy, viral influence, and streetwear credibility.
Created entirely by SNIPES’s in-house team, “Wrapped in Heat” reflects the brand’s commitment to crafting content “made for Gen Z, not marketed at them.”
The result is a whimsical, cinematic, and culturally sharp take on holiday shopping that feels as joyful as it is stylish.
Although Wayans sports white Air Force 1 Low ’07s in the campaign, SNIPES is also the only spot to get the “Rooted in Concrete” Timberland boots (Men’s 7.5-14, $198; Youth’s 4.5-7, $110), which is the fruit of a collaboration between the apparel brands to honor “honors the streets where legends are made.”
Check out SNIPES’s hot holiday offerings featured in “Wrapped in Heat” in the gallery below.
Smoke Rise – Ascended Jeans. Shop here
Hasta Muerte! – Skull Hoodie. Shop here
NIKE – Air Max 95. Shop here
Gio Ramos’s Look:
Von Dutch – Eyeball Mashup Graphic Tee. Shop here
Von Dutch – Sticker Mashup Full-Zip Hoodie. Shop here
Von Dutch – Wide Leg Slouchy Jeans. Shop here
The North Face – 1996 Retro Nuptse Jacket. Shop here
Courtesy of SNIPES
Smoke Rise – Ascended Jeans. Shop here
Hasta Muerte! – Skull Hoodie. Shop here
NIKE – Air Max 95. Shop here
Courtesy of SNIPES
Von Dutch – Eyeball Mashup Graphic Tee. Shop here
Von Dutch – Sticker Mashup Full-Zip Hoodie. Shop here
Von Dutch – Wide Leg Slouchy Jeans. Shop here
Courtesy of SNIPES
The North Face – TAUPE GRN Aconcagua 3 Lined Hoodie
Smoke Rise – Wilds Camo Utility Twill Pants. Shop here
Timberland – 6-Inch Premium Waterproof Boots. Shop here
Courtesy of SNIPES
