On February 5, multi-hyphenate entertainer Keke “BIG BOSS” Palmer celebrated her new role as the first-ever chief brand officer of Creme of Nature during an intimate dinner at Kokomo (65 Kent Ave.) in Williamsburg, Brooklyn.

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In addition to serving as an on-camera model and spokesperson, the Emmy Award-winner will “help shape (Creme of Nature) product lines, consult behind-the-scenes on product innovation, advise on packaging evolution, and share product demos” according to a release. Palmer will also have influence over the brand’s direction, marketing, and storytelling to help create campaigns that will authentically engage the multicultural Creme of Nature community and reinvigorate the brand’s ethos.

“What really stood out to me about Creme of Nature is their commitment to celebrating Black beauty. From the start, they’ve been crafting effective, high-quality products that really cater to our unique hair textures and needs,” said Palmer in a release. “This partnership means so much more than just being an ambassador or face of the brand, but more importantly, I get to have a voice in shaping the future of a company that truly cares about the same things I do – authenticity, representation, and natural beauty. I am equally passionate about ensuring that we continue to create products that resonate with our community and celebrate the diversity of textured hair.”