Heard on the street: What inspired Rihanna’s Fenty x Puma Creeper Phatty?

Rihanna says the Fenty x Puma Creeper Phatty is a comfortable way to get the height a heel offers without sacrificing style.

Uptown Rihanna Fenty Puma Creeper Phatty

“I branched off into sneakers because I finally got a sneaker that was custom-made for me… I started adding platforms to the bottom of my sneakers that I would wear all the time and after that I brought it to Puma and we started with the Creeper, our first partnership, and now we brought it back because it’s been like the biggest demand from our fans and our consumers… Now we just we made it bigger, we made it phatter, and we made it better.”

“I mean, the Creeper is especially exciting because it’s a sneaker, but it still gives you height, so it’s like you don’t have to wear a heel but you’re still comfortable.”

“For me, comfortability has been important for me ever since I got pregnant and definitely running around behind kids.”

— Rihanna reveals to Extra that her Fenty x Puma Creeper Phatty sneaker was inspired by her desire to be comfortable as a mom of two sons while maintaining her signature sartorial endeavors, during the recent launch for the shoe in Los Angeles. RiRi and boyfriend A$AP Rocky welcomed RZA in 2022 and Riot Rose this year. According to Puma, Rihanna designed and named the Creeper Phatty, which features an extra padded design and stacked crepe gum sole. Check out the launch below.

https://www.instagram.com/p/reel:C1DPX7up-FG