On Jan. 20, DIAGEO celebrated the launch of the Premium Goods x Nike Air Force 1 Low collaboration in Houston. The collection of two sneaker styles salutes Premium Goods co-founder Jennifer Ford’s affinity for jewelry and her past work in the field. 

Local Jazz singer Sincerely Lenora provided guests with tunes as they shopped and sipped on cocktails and mocktails from CÎROC, Crown Royal, Tequila Don Julio, Baileys, and Seedlip, at a speak-easy experience for movers and shakers.

Notables in attendees included rapper Bun B and local fashion tastemakers who had a chance to get a first look at the two new Premium Goods x Nike AF1 designs: The Sophia and The Bella.

The Premium Goods x Nike AF1 Low collab draws inspiration from Ford’s love for jewelry and reimagines the iconic Air Force 1 design through the lenses of classic and timeless luxury — blending textures, incorporating artisanal techniques, and sharing elegant color stories. 

During the event, Ford was also honored with a city proclamation from Houston.