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Sep 11, 2014

Bo Knows Style

Is your style a brew of the coolest Jameses of our time: Dean, Bond and Brown? If yes, then wants you.

“Bō is a collaborative brand that fuses our ideals of inventiveness and craftsmanship with bold designers across the globe,” says RaeVaughn Lucas, one of the founders of the burgeoning style service.

With an eclectic offering including bowties, handcrafted leather goods and even restored classic cars, Bō is for the man with heightened taste and unparalleled style. The first collection of four bowties—“Monaco,” “Midnight in Tunisia,” “Moulin Rouge” and “Ron Burgundy”—will be available Fall 2014.

“There’s a big gap in fashionable men’s products that causes men to either go bargain basement in the hunt for unique pieces or break the bank with high-end designs. Bō is for the guy in between.” Lucas says Bō is more Basel than Bergdorf. “We want to get back to the era when the viewing public appreciated what the Bō man is displaying. We’re curating art in motion.”



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