Get A Whiff Of This
Famous, fragrant and covers your ass
The been there and done that list is long: Overalls. Baggy jeans. Skinny jeans. Glow-in-the-dark jeans.*
Next up is Naked & Famous Denim, offering a scratch-n-sniff raspberry denim that gives men a new way to wear the pants.
How exactly does this make scents?
It's a Canadian thing and the homegrown co's commitment to crazy creations is unwavering (see *starred item above). The denim fabric is coated with perfumed mini microcapsules that are baked into the material to release a raspberry aroma. Upon first scratch, you have five washes before things go back to their original, unscented programming.
Absolutely jean-ius, we say.