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Jul 26, 2012

Get A Whiff Of This

Famous, fragrant and covers your ass

The been there and done that list is long: Overalls. Baggy jeans. Skinny jeans. Glow-in-the-dark jeans.*

Next up is Naked & Famous Denim, offering a scratch-n-sniff raspberry denim that gives men a new way to wear the pants.

How exactly does this make scents?

It's a Canadian thing and the homegrown co's commitment to crazy creations is unwavering (see *starred item above). The denim fabric is coated with perfumed mini microcapsules that are baked into the material to release a raspberry aroma. Upon first scratch, you have five washes before things go back to their original, unscented programming.

Absolutely jean-ius, we say.


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