Where Diddy’s 2012 White Party Will Probably Be
LVMH shines with new boutique hotel
If you’re named after champagne’s best year, hard-partying is in your DNA. But there are other reasons this new property from LVMH has all the creds to host his annual independence day fete:
Name: White 1921.
Décor: Modern. All white. (see above)
Superlative status: LVMH Moët Hennessy Louis Vuitton’s first hotel.
Location: Le coeur of Saint Tropez.
FKA: Maison Blanche.
Privacy factor: Former mansion that’s been transformed into a seasonal 8 room inn.
The only room with a terrace: Junior Suite N°5
Focal point: The new garden bar that seats 82.
Bar food options: Only stuff that pairs well with champagne. Like truffle popcorn.
If your invite gets lost in the mail, you can always have your own party at White 1921, as long as it’s before the hotel closes on October 7 for the season. Just be sure to pick an original, post-Labor day appropriate theme. Place des Lices, 83990 St Tropez. France. (+33) 4 94 45 50 50.