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Aug 23, 2011

Pret-a-Porter from the Motherland

African textiles have always had a place in high fashion. Creative forces from all over the globe have drawn inspiration from the likes of vivid Nigerian Ankara and Malian mudcloth. An explosive color palette and eye-catching patterns make the prints ideal for statement making pieces. With that worldwide exposure, African designers are receiving long overdue recognition for their work.

In an effort to capture the emergence of these designers on a global platform, comes the release of New African Fashion, ($24). Set to be released in the US on October 24th and in the UK on October 31, New African Fashion is the brainchild of Helen Jennings, editor of Africa’s global style & culture magazine ARISE.

Celebrating African beauty & style and its impact on today’s designers, the book profiles some of the continent’s best designers, models, and photographers. Jennings highlights how these stakeholders are looking beyond clichés to melding both traditional and contemporary fabrics, and fueling the trend for artisnal, environmentally conscious clothing.

Think of New African Fashion not only as eye-candy for your coffee table - but as a muse in fine print.

Pre-order your copy of New African Fashion from Amazon.

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