Bright and Baubly

With Jewelista, baubles have gone from being an afterthought to being the main attraction.

Curated by jewelry expert and diamond specialist Baiju Bhansali, the site launched this month. Jewelista offers expert editorial on trends, how to build a jewelry wardrobe and ‘seen in our travels’ lookbooks. Then too, it’s an e-shopper’s paradise.

Jewel fiends who like to stand out will appreciate the website's collection of eye-popping designs from under the radar - but exceptionally talented - artists.

Daring statement necklaces, bold cuffs and stunning cocktail rings range from $99 to $10,000. Limited edition designs start at $25,000. And all have a backstory that’s worth telling.

Take for instance the Whitby Jet & Black Crystal Ring ($375). Vintage is hardly the appropriate word to describe a ring made from ultra-rare prehistoric fossilized wood that’s only found off the coast of England.

Bling is always better with a good story to tell.