For the launch of their latest Ford Ranger compact pickup in Argentina, Ford and its agency JWT decided to write plays about the product. When they realized that the only thing new about the truck was the front bumpers, they decided to take another marketing direction. Ford created a website where people could post the [...]

“Best today, still better tomorrow.” Harvey Firestone Founder of The Firestone Tire & Rubber Co. Harvey Firestone founded The Firestone Tire & Rubber Co. in 1900. Little did he know that the “still better tomorrow” simple rubber tire would evolve into an eco-tire built with compounds that make your ride more fuel efficient. Bridgestone’s news [...]

The Toyota 4Runner described by Consumer Reports as “one of the better SUVs that are fit for serious off-roading” is celebrating its 25th anniversary this year. But,  the vehicle that debuted in 1984, is going into its 5th generation with lots more attitude. For 2010 the Toyota 4Runner is taller, longer and wider and naturally [...]

I’m not really a truck kinda’ gal, but I couldn’t resist a day driving around Manhattan in Ford’s 2010 Transit Connect, a truck for small-business owners that is convenient for city driving. The Ford Transit Connect is tall but small-ish for a truck; it has 135.3 cubic feet of cargo space and can haul up [...]