Jeep's new ads cater to a trendier consumer
By Holly Reich • Jan 8, 2010Jeep has traditionally been branded as an outdoorsy macho kind of vehicle. I always think of the ads as catering to the guy market. That’s why I was intrigued when I saw a Jeep promo featuring a woman having her hair styled, then hopping into a convertible Wrangler and tossing her locks in the wind. [...]
