As a follow-up to yesterday’s post about Jeep’s new marketing POV, here’s the ad!

What does Kia Motors America have in common with the NBA, movies and Times Square? Well, for one the new Sorento, Kia’s CUV and their first car designed and built in the US,  is the official vehicle for the NBA. That wins major points. And talk about BIG placement. A 60 by 40 foot ad, [...]

(Part one of two) “The pessimist sees difficulty in every opportunity. The optimist sees the opportunity in every difficulty.”  Winston Churchill. This was one of the quotes displayed at the recent launch of the Suzuki Kizashi, a mid-size sedan. Kizashi, in Japanese, means something great is coming. “It’s a change in mindset,” explains Gene Brown, [...]

Neiman Marcus‘ Christmas Book phone lines opened at noon on October 16.  By 4:04 PM all 50 of Neiman’s special edition 2010 Jaguar XJL Supercharged were sold out. The price? $105,000. The all-new 2010 Jaguar XJL Supercharged Neiman Marcus Edition, is painted Celestial Black metallic on the outside, and customized with a navy and ivory [...]

About a month ago I was in Seattle for the 2010 Kia Forte,  the company’s new compact sedan. Having seen the marketing campaign for the Kia Soul, the hamsters in cages, I was hoping for something equally interesting. Read on… According to Kia’s marketing spiel, the Forte is designed for a “passionate pragmatist who is [...]

“We don’t want hamsters to become the image of our brand,” noted Michael Sprague, VP Marketing for Kia at the launch of the Kia Forte in Seattle this week. The Forte small sedan, for the “passionate pragmatist who is thoughtful, optimistic, a leader who doesn’t follow trends” is going to be marketed in an equally [...]