Riffs on Rides
Riffs on Rides

marketing

575 GT Zagato

Ferrari’s, wine and gourmet food… I’m there!

By • Aug 31, 2010

Bespoke Ferrari’s, wine and gourmet food in gorgeous upstate New York? Just throw in some caviar and I’m there! Saratoga Springs Wine & Food Fall Ferrari Festival, a celebration of Italy’s wine, food and automobiles, takes place September 10-12. The three day event will feature a design symposium hosted by Andrea Zagato, who heads up [...]



2011 Chevrolet Cruze

iPhone app to turn the air-conditioning on in your car?

By • Aug 10, 2010

Are key fobs going the way of dinosaurs? Perhaps so. But GM is thinking towards the future. At a press conference for their newest car on the block, the compact Chevy Cruze, they also mentioned their new smartphone apps. Of course, I jumped on that news. But I will also mention that the Cruze, which [...]



JagXJ

Jaguar XJ gets dressed up for Hollywood

By • May 14, 2010

(part one of two) The fact that the 2011 XJ was introduced in Hollywood (with 500 billboards, airport signage and targeted advertising) is an example of how the venerable company is going after a younger, hipper audience – one that is involved in fashion, entertainment, advertising and of course, luxury. With all-new XJ, Jaguar has [...]



Aston Martin - Zoom Kobe V

Nike teams up with Aston Martin for BBall kicks!

By • May 12, 2010

Aston Martin has partnered with Nike Basketball to develop two pairs of exclusive basketball shoes, being introduced on Thursday 13 May at the Nike Basketball Signature Space at the Staples Center, Los Angeles. Inspired by Aston Martin products, including the elegant DB9 and the One-77 supercar, the limited edition Nike collection includes Nike Kobe Bryant [...]



Land Rover brings on the humour

By • May 6, 2010


Quick History of New York International Auto Show

By • Mar 30, 2010

According to “A History of the New York International Auto Show (1900-2000)” by Gregg D. Merksamer, the first step toward an annual New York exhibition devoted exclusively to automobiles of various makes and models, took place in June 1899, when 27 motor-minded gentlemen gathered at the old Waldorf- Astoria to launch the Automobile Club of [...]



Buick Regal– a new pedigree for the company

By • Mar 23, 2010

One thing we know for sure– Tiger Woods won’t be the spokesperson for the 2011 Buick Regal sport sedan. The company dropped his Buick endorsement in 2008 –way before the “fall”. Aside from all that, it looks like Buick could be doing better than Woods. Take a look at the  2011 Regal Buick which comes [...]



Ford weaves magic into marketing in Argentina

By • Mar 20, 2010

For the launch of their latest Ford Ranger compact pickup in Argentina, Ford and its agency JWT decided to write plays about the product. When they realized that the only thing new about the truck was the front bumpers, they decided to take another marketing direction. Ford created a website where people could post the [...]



Infiniti 2011 M line takes inspiration to new levels

By • Mar 9, 2010

Inspired is the word that Infiniti is using to describe the all-new 2011 Infiniti M line. Along with inspired you can count in trumped up performance, mind-boggling technology and luxurious design. From the soft touch leather seats, hand-polished and buffed silver-powdered interior wood accents to the 420 hp direct inject 5.6-liter V8 engine, Infiniti M [...]



MusicCares to auction off $45,000 Acura ZDX

By • Feb 2, 2010

Want to invest $45,000 to a good cause?  That’s the starting bid for a customized, one-of-a-kind 2010 Acura ZDX four- door crossover is up for auction  on eBay through February 8, 2010. All proceeds from the auction of the Acura ZDX will go to MusiCares- the official GRAMMY Foundation charity that provides critical assistance for [...]



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