My closing line in the other day’s post was, “So, what’s sexy about all of this?” I’ll say it right out…sustainability is sexy…the more we know about the environment and how we can take steps to improve our quality of life, the more intelligent we are. Is that sexy? Yes! Below, some facts about MICHELIN [...]

Rio from the top of Sugar Loaf Mountain-photo by Holly Just returned from Rio for Michelin’s Challenge Bibendum, their 10th worldwide conference centered around sustainable road mobility. The Challenge, started in 1998, brings world players together including auto companies, equipment suppliers, energy providers and research centers with common goals; Reduce energy consumption of vehicles Protect [...]

Haven’t driven it yet… but I have been eyeballing the Ford Fiesta for quite a few years. And from what people are saying after testing it, Ford has produced a winner. The compact Fiesta– available in four- and five-door body styles –is a small car with lots of pluck and plenty of style. The 2011 [...]

All this talk about EV technology… ever thought about replacing your four-wheels with two? Here’s some fuel for thought (pardon the pun) from Vespa and  their parent company,  Piaggio Group Americas. Earthy Highlights: By replacing just one four-wheeled in their garage with a scooter, urban commuters can cut  time spent in traffic,  reduce carbon dioxide [...]

At the recent New York International Auto Show, I had a chat with Derek Jenkins, Director of Design for Mazda North America. With his shaved head, slim build, well-cut suit and high-collared white textured Hugo Boss shirt, Derek Jenkins has rock-star quality. (Ok, he looks like Andre Agassi). Former chief designer at Volkswagen group for [...]

Among the top “most emailed news photos” in Yahoo today? It’s NOT what’s trending right now– the Academy Awards and NASCAR. It is, in fact, the Porsche 918 Spyder Hybrid concept car shown at the 80th Geneva International Motor Show running through March 14. If you’re a car lover, you certainly understand. Even the most [...]

“Best today, still better tomorrow.” Harvey Firestone Founder of The Firestone Tire & Rubber Co. Harvey Firestone founded The Firestone Tire & Rubber Co. in 1900. Little did he know that the “still better tomorrow” simple rubber tire would evolve into an eco-tire built with compounds that make your ride more fuel efficient. Bridgestone’s news [...]

With EV and hybrid vehicles ruling the NAIAS this week, Cadillac’s concept reveal – the XTS Platinum Concept, is right in line with green thinking. “The XTS Platinum concept is the next expression of Cadillac’s Art and Science execution philosophy, reflecting our drive to deliver the latest innovations in the most artful manner,” said Bryan [...]

“We are thinking about vehicles for the world,” said Moe Durand, Manager of Product PR for Mitsubishi, in a recent conversation. In this interview (and yesterdays), I asked him some questions about where Mitsubishi is headed. How are you using social media? Our Lancer sells typically to a 38-year old so we need to get [...]

“We are thinking about vehicles for the world,” said Moe Durand, Manager of Product PR for Mitsubishi, explaining how the company is going beyond thinking whether a vehicle would be good for ‘this or that market’. Instead, they are talking about cars that appeal across the board. For instance, ‘Global Small’ is the name for [...]