For the launch of their latest Ford Ranger compact pickup in Argentina, Ford and its agency JWT decided to write plays about the product. When they realized that the only thing new about the truck was the front bumpers, they decided to take another marketing direction. Ford created a website where people could post the [...]

Among the top “most emailed news photos” in Yahoo today? It’s NOT what’s trending right now– the Academy Awards and NASCAR. It is, in fact, the Porsche 918 Spyder Hybrid concept car shown at the 80th Geneva International Motor Show running through March 14. If you’re a car lover, you certainly understand. Even the most [...]

What happens when super-model Naomi Campbell and the Lotus Evora get together? Obviously, a super car. And one for a good cause.  Eight special edition “Naomi for Haiti” Lotus Evora sports cars, will be auctioned off with proceeds from the auction going to help the relief effort in Haiti. The  high-performance, mid-engine Evora sports car [...]

Super Bowl commercials included Motorola’s 30-second clip with  23-year-old sexpot Megan Fox tweeting steamy pictures of herself in a bathtub on the Android powered  smart phone. Hot, but, hey…how can you compare that with Audi’s tongue in cheek eco piece? The clip showed green police arresting people for everything from foam cups, light bulbs and [...]

One of the other reasons why we like BMW is because of their long-standing involvement in the arts. BMW’s Art Car program, now in its 35th year, has featured such notables as Andy Warhol, David Hockney, Jenny Holzer, Roy Lichtenstein, Frank Stella, Robert Rauschenberg and Alexander Calder. Jeff Koons , known for his wildly colorful [...]

Want to invest $45,000 to a good cause?  That’s the starting bid for a customized, one-of-a-kind 2010 Acura ZDX four- door crossover is up for auction  on eBay through February 8, 2010. All proceeds from the auction of the Acura ZDX will go to MusiCares- the official GRAMMY Foundation charity that provides critical assistance for [...]

To create “Top Five GRAMMY Nominated Songs That Will Rock In The All-new XJ”, Matt Jones, Technical Specialist for Jaguar Audio Systems, downloaded all of the nominated songs into the 2011 XJ’s sound system. Then he stretched out in the vehicle’s lush backseat and blasted them through the Bowers & Wilkens 1200 Watt, 20-speaker, 15 [...]

What do you get when you mix the Audi A8, cutting edge art and design and the sexiness of Miami Beach? A party!! ‘The Art of Progress’ – a magical mega event combining cars and creativity put on by Audi this past December was studded with stars, cars, culture and uber art. “Miami is a [...]

photo by Getty images Jaguar and JAY-Z set off NYC for New Years eve ! To kick off 2010 the Jaguar XJ will featured in JAY-Z’s newest video “On to the Next One” from the Blueprint 3 album.  The video will premiere on “NBC’s New Year’s Eve with Carson Daly” TONIGHT, Thursday, December 31, beginning in [...]

Jag and JAY-Z?  Well sure. A sexy, smart sedan and a successful multi-platinum artist. Jaguar announced at the LA Auto Show that the 2011 XJ luxury sedan will be featured in JAY-Z’s next video, “On to the Next One,” from his The Blueprint 3 album. Jaguar showed a 60-second trailer chronicling the XJ’s role in [...]