A few weeks ago, Volvo created a magical way to bring name recognition to a younger crowd. To promote their cars, the company built a temporary outdoor movie theatre called Starlite Urban Drive-in in London’s East End. The audience watched the big screen from 25 pre-parked brand-new Volvo’s (including the XC60, C30 and convertible C70), [...]
(part one of two) The fact that the 2011 XJ was introduced in Hollywood (with 500 billboards, airport signage and targeted advertising) is an example of how the venerable company is going after a younger, hipper audience – one that is involved in fashion, entertainment, advertising and of course, luxury. With all-new XJ, Jaguar has [...]
I saw a couple of Range Rover ads on TV this morning and it made my day. Why? I have taken so many wonderful off-road adventures with this company–from the deserts in Mongolia to the mountains Argentina. I believe in this company and I want them to keep front and center! So, I spent this [...]
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