I recently visited Paris –hosted by Michelin– to learn about the updates on their Green Guides and websites. Now, you probably know Michelin for its tires. There’s lots more. Even though tire-related operations represent around 99% of the Michelin Group’s business, the remaining 1% is generated by maps and guides, ViaMichelin.com and products by Michelin [...]

The New York International Auto Show isn’t the only thing car-wise that’s happening in the Big Apple this week. The first-ever Cars, Culture and the City exhibition at the Museum of the City of New York explores how New York City has played a crucial role in creating American car culture, and how the car [...]

For the launch of their latest Ford Ranger compact pickup in Argentina, Ford and its agency JWT decided to write plays about the product. When they realized that the only thing new about the truck was the front bumpers, they decided to take another marketing direction. Ford created a website where people could post the [...]

Super Bowl commercials included Motorola’s 30-second clip with  23-year-old sexpot Megan Fox tweeting steamy pictures of herself in a bathtub on the Android powered  smart phone. Hot, but, hey…how can you compare that with Audi’s tongue in cheek eco piece? The clip showed green police arresting people for everything from foam cups, light bulbs and [...]

Kia showed off its goofy side for their 2010 Super Bowl advertising. “How you like me now”, a song  by the Heavy, a British indie/rock group, was the background music on Kia’s whimsical video featured during Superbowl 2010. Kia, known for its marketing genius (aka the Kia hamsters) had fun with this ad. The video [...]

Want to invest $45,000 to a good cause?  That’s the starting bid for a customized, one-of-a-kind 2010 Acura ZDX four- door crossover is up for auction  on eBay through February 8, 2010. All proceeds from the auction of the Acura ZDX will go to MusiCares- the official GRAMMY Foundation charity that provides critical assistance for [...]

To create “Top Five GRAMMY Nominated Songs That Will Rock In The All-new XJ”, Matt Jones, Technical Specialist for Jaguar Audio Systems, downloaded all of the nominated songs into the 2011 XJ’s sound system. Then he stretched out in the vehicle’s lush backseat and blasted them through the Bowers & Wilkens 1200 Watt, 20-speaker, 15 [...]

As a follow-up to yesterday’s post about Jeep’s new marketing POV, here’s the ad!

Jeep has traditionally been branded as an outdoorsy macho kind of vehicle. I always think of the ads as catering to the guy market. That’s why I was intrigued when I saw a Jeep promo featuring a woman having her hair styled, then hopping into a convertible Wrangler and tossing her locks in the wind. [...]

photo by Getty images Jaguar and JAY-Z set off NYC for New Years eve ! To kick off 2010 the Jaguar XJ will featured in JAY-Z’s newest video “On to the Next One” from the Blueprint 3 album.  The video will premiere on “NBC’s New Year’s Eve with Carson Daly” TONIGHT, Thursday, December 31, beginning in [...]