Riffs on Rides
Riffs on Rides

automotive advertising

Quote of the Day!

By • Sep 14, 2010

Found this in one of my automotive pubs…. scary, but kinda’ true! “We want to make Google the third half of your brain.” Sergey Brin, Google’s Co-founder The other part of my brain is in other places..



78d473da10b76cb4

Volvo reinvents the drive-in theatre

By • Jul 15, 2010

Test



Volvo Goes Retro with Drive-In Theatres in East London

By • Jul 13, 2010

A few weeks ago, Volvo created a magical way to bring name recognition to a younger crowd. To promote their cars, the company built a temporary outdoor movie theatre called Starlite Urban Drive-in in London’s East End. The audience watched the big screen from 25 pre-parked brand-new Volvo’s (including the XC60, C30 and convertible C70), [...]



Range Rover circa 1981

Range Rover and Vogue host a star-studded party in London

By • Jun 29, 2010

This Thursday, July 1, Range Rover is celebrating their 40th birthday in partnership with Vogue magazine at a “star-studded event in London”.  The party will host over 350 players from the worlds of film, fashion, design, music, media and sports including Manolo Blahnik and Amanda Wakeley. In the world of cars, it’s not so unusual [...]



_DSC5800 Kopie

Love Affair With A smartfortwo

By • Jun 15, 2010


Kia Soul– New Way To Roll video brings back singing hamsters!

By • May 27, 2010

You heard it here first. OK??? So… just in case you were wondering, Kia’s hamster riff is making a return! This time, the hamsters are even hipper! The little creatures are dressed in hamster-centric clothing and rapping a soul tune. Take a look and have a laugh! Soul Spot



presskit_11_Fiesta.jpg

Ford Fiesta! It's coming to your neighborhood soon

By • May 18, 2010

Haven’t driven it yet… but I have been eyeballing the Ford Fiesta for quite a few years. And from what people are saying after testing it, Ford has produced a winner. The compact Fiesta– available in four- and five-door body styles –is a small car with lots of pluck and plenty of style. The 2011 [...]



JagXJ

Jaguar XJ gets dressed up for Hollywood

By • May 14, 2010

(part one of two) The fact that the 2011 XJ was introduced in Hollywood (with 500 billboards, airport signage and targeted advertising) is an example of how the venerable company is going after a younger, hipper audience – one that is involved in fashion, entertainment, advertising and of course, luxury. With all-new XJ, Jaguar has [...]



Aston Martin - Zoom Kobe V

Nike teams up with Aston Martin for BBall kicks!

By • May 12, 2010

Aston Martin has partnered with Nike Basketball to develop two pairs of exclusive basketball shoes, being introduced on Thursday 13 May at the Nike Basketball Signature Space at the Staples Center, Los Angeles. Inspired by Aston Martin products, including the elegant DB9 and the One-77 supercar, the limited edition Nike collection includes Nike Kobe Bryant [...]



Land Rover brings on the humour

By • May 6, 2010


Riffs on Rides