To mark the unveiling of Range Rover Evoque at the Paris Auto Show, the company took a trendy approach. They worked with a group of noted Parisian artists to create four temporary street installations. Unveiled September 28 at the beginning of Paris Fashion Week, the street art is placed at iconic locations around the city [...]

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smart USA is hip to what makes car owners feel special. This week the company launched a vehicle customization program called “smart Expressions”. The idea is that customers can choose from an unlimited palette of paint colors and a variety of body wrap designs to make their wheels a work of art. “The smart fortwo’s [...]

According to “A History of the New York International Auto Show (1900-2000)” by Gregg D. Merksamer, the first step toward an annual New York exhibition devoted exclusively to automobiles of various makes and models, took place in June 1899, when 27 motor-minded gentlemen gathered at the old Waldorf- Astoria to launch the Automobile Club of [...]

The New York International Auto Show isn’t the only thing car-wise that’s happening in the Big Apple this week. The first-ever Cars, Culture and the City exhibition at the Museum of the City of New York explores how New York City has played a crucial role in creating American car culture, and how the car [...]

For the launch of their latest Ford Ranger compact pickup in Argentina, Ford and its agency JWT decided to write plays about the product. When they realized that the only thing new about the truck was the front bumpers, they decided to take another marketing direction. Ford created a website where people could post the [...]

One of the other reasons why we like BMW is because of their long-standing involvement in the arts. BMW’s Art Car program, now in its 35th year, has featured such notables as Andy Warhol, David Hockney, Jenny Holzer, Roy Lichtenstein, Frank Stella, Robert Rauschenberg and Alexander Calder. Jeff Koons , known for his wildly colorful [...]

What do you get when you mix the Audi A8, cutting edge art and design and the sexiness of Miami Beach? A party!! ‘The Art of Progress’ – a magical mega event combining cars and creativity put on by Audi this past December was studded with stars, cars, culture and uber art. “Miami is a [...]

Jag and JAY-Z?  Well sure. A sexy, smart sedan and a successful multi-platinum artist. Jaguar announced at the LA Auto Show that the 2011 XJ luxury sedan will be featured in JAY-Z’s next video, “On to the Next One,” from his The Blueprint 3 album. Jaguar showed a 60-second trailer chronicling the XJ’s role in [...]

(First of a three-part series on Nissan Americas) ”We’re moving into the future in a big way, right along with our products,” said Rob Traynham, Director of Corporate Services for Nissan North America. We were at Nissan Americas, the company’s main office in Nashville, Tennessee, to test drive the manufacturers 2010 sedans– the Versa, Sentra, [...]