Courtesy of Black Enterprise
Bravo’s newest reality show “Blood, Sweat and Heels” had an explosive 2.5 million viewer debut, and seems to be the fans newest reality “fix.” The show follows six up-and-coming black women as they struggle to succeed in the concrete jungle of New York City. Demetria, already becoming a fan favorite, is much more than your typical reality television star — she is about her business. Not only has she taken her blog A Belle in Brooklyn to national heights after writing a controversial blog which was the continued topic of conversation on the show, her brand(s) can also be seen integrated throughout the show on each episode.
Already apparent from the first few episodes, Demetria has set her sights on building her multi-platform brand, and advancing her career to her next level. Somewhat of an industry veteran, the former Essence relationship editor is also a critically acclaimed author, life coach and award-winning blogger.
BlackEnterprise.com caught up with Lucas as she discusses the challenges of exposing her life on reality television, her latest project “Don’t Waste Your Pretty,” and expanding her brand.
Black Enterprise: As somewhat of an industry veteran, what made you decide to do the show?
Demetria Lucas: I’ve been approached about doing some form of reality show before Bravo. What led me to it was the focus on professional women working in the city and on professional life. Over the years I have blogged and shared tons of life story as well as about my business. My book [A Belle in Brooklyn: The Go-to Girl for Advice on Living Your Best Single Life] is very all in. I thought this was an opportunity to share life in video and for people to see it and not picture in their minds. It was also a chance to show my professional career.