For many women of color, teenage memories include curling up with the latest issue of Honey, Suede, Essence or Vibe Vixen, among other print favorites. But with the current tech boom, is there really a place for today’s girls of color to get that same experience?
It’s a question that came up when Marissa Jennings, founder of SOCIALgrlz LLC, a social community designed for African-American girls between the ages of 13 and 17, was a student at Bennett College. Dedicated to creating a platform for African-American girls by African-American girls, it inspired Jennings to develop a teen magazine for this niche audience. Years later the Los Angeles native stuck with her vision, adding a new-age twist, launching her mobile, web and publishing company SOCIALgrlz in 2010, and an online educational platform in 2012. The company launched its first crowdfunding campaign, the Add Your 2 Cents initiative, which will help develop the first mobile application for African-American girls on the Apple and Android platforms.