Watch more than ten minutes of a sports broadcast and chances are you’ll come across at least one of two beautifully-edited commercials featuring LeBron James.
One is for Nike, the other for Samsung. And James, 29, is cast as an everyman workout warrior who prowls the streets of South Beach toward a gym followed by hundreds of fans (Nike’s “Training Day”), and as a newly-married family man whose Samsung Galaxy Family tablet is every bit as essential to the James family household as milk and the Holy Bible (Samsung’s “At Home”).
Before long you’ll notice a couple of similarities, (soft light, James’s leading a pack). But both commercials are set to R&B songs: Nike’s to the John Legend and Mike Will Made It-produced My Shoes, Samsung’s to Raphael Saadiq’s Keep Marchin’.