GQ put Kendrick Lamar, perhaps the greatest rapper of his generation, on the cover of their 2013 Man of the Year issue. But the West Coast rapper’s handlers found the accompanying profile “offensive,” and “racial overtones” in the profile ruined the honor.
The Compton native was one of five people the men’s magazine chose to grace their annual year-end celebratory covers, alongside Justin Timberlake, Will Ferrell, Matthew McConaughey and James Gandolfini. In an interview with Steve Marsh, Lamar talks about dealing with his sy high expectations, the trappings of newfound fame, his simmering beef with Drake over Lamar’s perceived disses in a verse released over the summer, and the ensuing drama (“scrap”) at a Diddy-thrown MTV Video Music Awards after party. Lamar was set to perform at the Man of the Year party on November 12, but he was pulled from the bill at the last minute.