By Heather Zeller
Baron Davis is well-known for his sartorial skill set in addition to his skills on the hardwood. The former NBA point guard always brings his fashion A-game, prompting the league to tap him as a “Style Correspondent.” His latest endeavor merges his interest in style with his background in filmmaking. Davis is the host of “How I Rock It,” an original show set to air on the newly launched Esquire Network.
The six-part series will feature a range of icons, athletes, musicians and influencers, from the music of Jim James to the menus of Marcus Samuelsson to the rock and roll clothing line of John Varvatos, and delve into their lifestyle. The show will highlight style in a variety of forms, proving it is not limited to what you wear. From executive producers Ryan Seacrest Productions and Citizen Jones, “How I Rock It” debuts on Wednesday, November 20th, at 10/9c on the Esquire Network. Baron Davis dished on the new show, his style preferences and the world of NBA fashion.
An important component of “How I Rock It” is the idea that style is more than what you wear. That being said, how would you describe the show and what can viewers expect from it?
I would describe the show as taking a person and really getting to know them and why they are unique. It’s the uniqueness to the individual that makes them good at what they do. We want to push the bar as far as what we talk about when we talk about men and men’s style and give viewers great content that guys can connect with. And then also their girlfriends or women can connect with to see what type of guys they’re into. It’s not just a guy’s show, it’s a show for everybody.
Outside of fashion, what are some of the qualities that can define a person’s style?
Overall, I think your personality and the way you live. The things that you’re into. There are so many different ways to define that. Basically this show is about lifestyle and how style is not just about your clothes, it’s about who you are as a human being and the things that you like and embody.
The Esquire Network is newly launched and while it must be exciting to be part of its original programming, does that add an element of pressure as well?
Absolutely. Especially since Esquire has been around as a magazine for 80 years. Now that they have their own network, it really says something to be part of the first stint of network shows. And to have a show like this, which really speaks the language that Esquire wants, especially to the young gentleman and the gentleman culture.
You already have production experience under your belt, in particular documentary filmmaking (“Crips & Bloods: Made in America”). Is this interest of yours something that had attracted you to the project?
Definitely. For me, it was wanting to do something that was kind of outside the box. Something that was a little disruptive as far as where television is going. Something that was shot differently, the text is different, it feels different, but it feels like something that you look forward to coming home and watching and being like, I can relate to these guys. These are some cool worlds that some of these people live in.