Courtesy of Black Enterprise
When it comes to race and ethnicity and social media engagement, African Americans are vastly outpacing their counterparts. African-American Internet users spent the most time on social networking sites compared to all other ethnic groups, according to a Social Media 2012 report from Nielsen and NM Incite. In July 2012, African Americans spent 8 hours and 7 minutes on social networks via their personal computers. They only came in second to Hispanic users when it came to mobile access to social media, with African Americans spending 8 hours and 20 minutes on the various platforms.
With Blacks at the helm of social conversations, BlackEnterprise.com takes a closer look at the top Black moments in social media:
Barack Obama – Four More Years
It was the photo that was seen around the world. Obama’s heartfelt hug with the First Lady was sent after his win in the November general election with the caption “FOUR MORE YEARS.” The photo instantly went viral, and became the most retweeted post of all time, surpassing 500,000 retweets.