Courtesy of ABC News
After years of Apple and Google grabbing its smartphone market share, BlackBerry today launched a version of its phones that it hopes will bring it back. At an event in New York City, BlackBerry CEO Thorsten Heins, not only announced the much-delayed BlackBerry 10, the new phone software the company has been working on for the past two years, but that RIM would now officially be called BlackBerry. On Monday, Feb. 4 it will be changing its stock ticker symbol to BBRY.
“We have been on a journey of transformation, to transform our business and our brand, but also one that will transform mobile communications to true mobile computing,” Heins said on stage. “Saying we have reinvented this company is simply not enough. Today is a new day in the history of BlackBerry.”
BlackBerry 10’s New Features
BlackBerry 10 is a completely new version of the BlackBerry software; it doesn’t share a line of code with the previous version called BlackBerry 7 and was built completely for the touchscreen. While the operating system is similar to that of the iPhone or Android, as it is built around pages of apps, BlackBerry says the other platforms are now outdated and that the BlackBerry 10 will provide “differentiating” features.