In a recent interview with television personality Jacque Reid, Davis spoke about a new campaign she’s introducing at Spelman College called “Bury the Ratchet” that aims to improve the depictions of Black women in mainstream media.
“[Many women] find when they say they’re from Atlanta the first image that comes to mind is mean, gold digging women,” she explained to Reid. “It has become completely evident that there has been a brand of women from Atlanta that are adverse to what most of these women are like.”
The former Editor-in-Chief for Honey magazine is widely known for exploring race, gender and urban style through the lens of popular culture. Davis says that “Bury the Ratchet” is more of a “pro-leadership” campaign rather than an “anti-reality show” movement.
“The goal [of the movement] is to get the spotlight off the ratchetness and on the successful women in Atlanta.”
NewsOne reports Davis will also launch a symposium at Spelman in March 2013, where she will engage other African-American leaders to analyze how reality television is harming Black culture. It is her hope to produce a public service announcement to show how young Black women feel about their image in media.