Fact: African Americans are the largest brand consumers in the United States, with us expected to spend $1.1 trillion by 2015 according to Nielsen’s “The Power of the African American Consumer” report. Fact: From Nike to Apple, popular brands are thrilled with our aficionado for their products because without our business, these companies wouldn’t be half as profitable. Fact: Fast food restaurants target a wide range of their commercials toward us. Cue in Burger King’s MJB fiasco. Fact: Though this is all common knowledge, brands are never supposed to tell us their exploitative motive for placing Shaquille O’Neal in a Buick commercial. Fact: David Morse never received that memo.
Companies have been marketing their products in the African American and Hispanic communities for decades. So, it’s no surprise that the Coca-Cola Corporation disproportionately target minorities; after all, they’re just following in the toxic footsteps of cigarette companies who gained eternal addicts and customers with their 90s advertisements.
This is not shocking. The fact that the Yale’s Rudd Center for Food Policy and Obesity reports that 13 percent of ads on black prime-time shows are sponsored by soda companies is not an alarming statistic. No one is gasping in disbelief at the horrid use of minorities for corporate gain. In fact, it’s normal for us. But, the praise of these soda companies for increasing high cholesterol, diabetes, and death in the African American and Hispanic communities causes the calmest blood to boil.
[Soda beverages image via Shutterstock]