In typical Oprah Winfrey fashion, the media mogul is finding new ways to recreate her brand. Earlier this week, the Huffington Post revealed its new partnership with the Oprah Winfrey Network.
According to a press release, Winfrey’s section will feature “content created and curated by writers and producers from OWN and Oprah.com specifically for The Huffington Post.”
The section will reportedly contain a mix of articles, blogs and interactive content that will encourage readers to lead happy, fulfilling lives. Topics will include personal growth, spirituality and aspects of physical and mental health.
“We are thrilled to partner with Oprah Winfrey and OWN,” said HuffPost’s president and editor-in-chief Arianna Huffington. “Oprah was about engagement and authenticity long before engagement and authenticity ruled the web. And since those qualities are deeply embedded in the DNA of both OWN and HuffPost, I’m delighted that we’ll be working together to enlarge the conversation on living our best lives, as Oprah puts it, just as we launch our GPS for the Soul app.”
In an effort to further expand OWN’s audience, Winfrey is also premiering a brand new episode of Oprah’s Next Chapter with an interview with Newark, N.J. Mayor Cory Booker.
The interview was conducted just days after Booker saved his neighbor from a burning building. The pair are set to discuss his future political plans and why he’s still a bachelor.
Oprah’s Next Chapter airs May 27 at 9 p.m. ET/PT on OWN.