National spokesperson Denzel Washington, singer Ashanti and two-time MVP winner LeBron James met in Washington to unveil the new public service announcement for the campaign. The PSA features past Boys and Girls Clubs alumni that include Washington, Ashanti, and James along with Shaquille O’Neal, Ne-Yo, Jennifer Lopez, Magic Johnson, Kerry Washington and others. The video is set to Beyonce‘s “I Was Here.”
Last night, James was honored with the “Champion of Youth” award presented by Washington. The award recognizes the relationship James has had with clubs across the country for the past several years. Most notably, James raised more than $2 million back in 2010 for the organization during “The Decision”, in which he announced that he would sign on with the Miami Heat.
Check out some of the photos here!