Courtesy of CNN

From color-popping dresses to bold prints and shapes, Afro-centric designs have been storming catwalks in recent years, catching the eye of fashionistas across the world.

But for many international consumers, especially those with no access to shops dedicated to African brands, it can often be hard to get their hands on designer garments from the continent.

As a result, more and more African designers are taking their lines to the web in a bid to reach out to a larger market. And while many are setting up their own websites, others rely on internet boutiques which have more experience navigating the online market.

One such store is My Asho — launched in June 2009, this UK-based web boutique carries the work of established and up-and-coming African designers, giving them a chance to showcase their creations to a wider audience.

Founder Dolapo Shobanjo says she started My Asho — taken from the Yoruba word “aso” which means cloth — when she realized that African designers were not getting the promotion they deserved.

Read more at CNN.com!