Male heartthrob and R&B crooner Trey Songz has quite the impressive resume. With Grammy Award nominations, countless hit singles, worldwide fans and more product endorsement deals under his sleeve than the average, the Virginia native is living the high life. On the eve of his premiere as the face of Rocawear’s newest fragrance EVOLUTION, we caught up with “Mr. Steal Your Girl” to find out how he believes he embodies the fragrance, his big plans to return to the motherland, and what it is he truly wants in a woman.
How do you feel about being the new face of Rocawear Evolution?
It’s dope, first of all. Outside of Evolution, I’ve been the face [of Rocawear] for a while now. It all spawned from going on tour with Jay-Z – the Blueprint 3 tour last January. And you know we had a conversation about the clothing company. The fragrance was always in the industry talks. And it’s finally come to life now, after sending samples back and talking about it. It’s truly something that I represent so that makes it much more organic and a seamless transition for me than just taking pictures and then walking away from a shoot and spraying something else on [laughs].
The name of the fragrance is Evolution. How do you feel you’ve evolved as an artist?
I think that’s part of why the marriage works. My career pretty much mirrors what Rocawear stands for, at this point. Even though they have been the number one urban brand for years now, the cut and the fabric and the style of the clothing is changed. For myself, my style has changed. I cut my braids, I don’t wear oversized clothes anymore. You know, evolving from a young man to a man in front of people’s eyes – Evolution embodies that for me.