Courtesy Atlanta Post
Chocolate and vanilla are two adjectives and nouns that are frequently used to describe Black folks and White people in everyday conversation. But what kind of reaction does it solicit when a corporate conglomerate utilizes such a casual racial description in an advertising campaign?
The candy maker Cadbury recently found out after supermodel Naomi Campbell announced that she would be suing the company for using her identity to promote their new Bliss bar, which contain the tagline: “Move over Naomi, there’s a new diva in town”
Campbell had reportedly asked that Cadbury, which is owned by Kraft, to not release the campaign but the company went along with it anyways; although, after the backlash, it has ended the campaign. The fiery beauty called the campaign racist. “I am shocked,” she said in a statement. “It’s upsetting to be described as chocolate, not just for me, but for all black women and black people. I do no”t find any humour in this. It is insulting and hurtful.”
But is it hurtful?