The HBCU Network, a “24/7,” 365 days a year sports, “edutainment” and lifestyle network dedicated to the 105 Historically Black Colleges and Universities (HBCU) across the United States is set to launch in September 2011.
Designed to fill a void in the cable industry, the channel will be the official destination of the four major HBCU Conferences (MEAC, SWAC, SIAC, CIAA) featuring Division I & Division II Black College Sporting events. Additionally, the network will offer a full complement of education & entertainment as well as lifestyle programming. Built on the solid foundation of the 174-year old HBCU brand, it will focus on a previously unexplored aspect of African American life of significant cultural importance to the global community.
In an unprecedented move, the new channel brings a different business model to the cable industry by reinvesting in the African American community it serves. The HBCU Network will provide a 20% equity position to the Historically Black Colleges and Universities, offering direct financial benefit and long-term sustainability.
“The idea and vision behind the creation of the HBCU Network is to preserve and celebrate the African American colleges and universities, while also providing opportunities for their growth and further prosperity,” said CEO Curtis Symonds. “At the same time, we are passionate and excited about building a strong media brand and network from the ground up.”
Based in Atlanta, Georgia, the HBCU Network is owned and operated by C3 Media, LLC, a holding company that includes an executive team with more than 75 years of cable industry experience. The network is presently negotiating programming alliances with cable heavyweight ESPN, which includes rights to the Black College conference games where ESPN currently has exclusive rights deals, as well as additional programming opportunities. HBCU Net is also furthering an alliance with TV One, a network targeting adult African American viewers.
The network’s primary audience will consist of African Americans 15-24 years of age and include the HBCU student population, Panhellenic organizations, Theological seminaries and the multicultural and general market student populations at non traditional universities and colleges. The network will also target HBCU faculty, alumni and sports fans; along with the broader African American 25 – 49+ population, as well as the multicultural and general market, and the educational community.
For more information on the programming schedule and who carries the HBCU Network, visit www.hbcunetwork.com