Toyota partners with Ailey in support of a 20-city tour across the United States

Toyota, Ailey’s Official Vehicle Partner, is providing support to bring Alvin Ailey American Dance Theater’s inspiring performances to audiences in 20 cities through June.  In addition to the tour, Toyota’s redesigned 2011 Avalon will welcome audiences at theaters in Richmond, VA; Jacksonville, FL; Miami, FL; and New York City at Brooklyn Academy of Music from June 10th – 20th and at Ailey at Harlem’s world famous Apollo Theater on May 4th.

“Toyota’s renewed partnership supports Ailey’s mission to inspire, enlighten and unite people of all backgrounds,” stated Sharon Gersten Luckman, Ailey Executive Director.  ”We applaud Toyota for their significant backing of Ailey and their ongoing efforts to bring artistic excellence to communities across the U.S.”

Recognized by U.S. Congress as a vital “American Cultural Ambassador to the World,” Alvin Ailey American Dance Theater celebrates the human spirit with breathtaking artistry that uses the African-American cultural experience and the American modern dance tradition.  “Alvin Ailey is a very special partner to Toyota and we are excited to team up for the second year with Avalon as the Official Vehicle for their 20-city U.S. Tour,” said Dionne Colvin, Toyota National Manager Advertising.  “The boldly redesigned 2011 Toyota Avalon reflects the exceptional performance, dynamic style and timeless artistry that audiences experience in Ailey’s stunning performances.”

Audiences will be introduced to the redesigned 2011 Avalon and its core features through an interactive environment. As Alvin Ailey American Dance Theater is the epitome of a lasting artistic expression, the art installation is entitled “Expression of Style” and will highlight key attributes of the Avalon while paying tribute to Ailey’s enduring artistry with large format performance images, iconic Ailey props and archival posters through different time frames that visually represent the Company’s history.