UPTOWN turns five!
UPTOWN magazine celebrates its fifth anniversary with the August/September issue on newsstands August 11. Usher is profiled in “All Grown Up,” a candid look into life as a newly single dad. Featured stories include a fashion shoot in Paris and retrospective of “Clique,” event photos from the past five years.
Uptown magazine, the only luxury lifestyle publication for the affluent African-American consumer, has experienced tremendous growth since launching summer 2004. Uptown now publishes six times per year (up from four), reaching a circulation of 200K and readership of over 800K with each issue. Regional editions include Atlanta, Washington D.C., Chicago, NYC and, most recently, Charlotte (February 2009).
This issue marks the second largest revenue issue to date, proving that advertisers still seek this coveted audience despite the economic downturn.
“The world is now a different place for the affluent African-American demographic,” says Len Burnett, UPTOWN’s cofounder and group publisher. “Luxury brands understand the importance of niche shoppers with disposable income and Uptown delivers them efficiently.” Uptown’s newest luxury advertisers include trendsetters Louis Vuitton, Jorg Gray Chronograph, Saks Fifth Avenue, and Christian Dior Watches.
“We’re proud of our efforts to maintain business and thrive despite the overall downward trending of the magazine category,” says Brett Wright, cofounder and chief creative officer. “We’ve been privileged to profile important subjects and icons over the past five years, including Barack Obama, Jamie Foxx, Usher, Sean Combs, Beyoncé, Tyra Banks, Alicia Keys, and many others.”
Uptown’s future plans include continued growth for digital destination uptownmagazine.com and the further development of intellectual properties such as Uptown TV, Uptown Escape, and Uptown Social.